Profile
Experienced marketing communications bilingual (Spanish & English) Multicultural Creative Director / Sr. Copywriter / Hispanic Market Consultant with experience implementing data-driven results-oriented marketing strategies across all communication platforms for global Fortune 500 clients. Highly motivated, detail-oriented, great presentation skills.
Skills
Marketing Analytics · Social Media Advertising · Build Strong Relationships · Online Marketing · Marketing Campaigns · Brand Awareness · Multi-Channel Marketing · Brand Strategy · Visual Identity · Business Acumen · Spanish · Social Media Marketing · Strategic Leadership · Strategic Thinking · Business Strategy · Creative Services · Branding & Identity · Product Marketing · Growth Marketing · Cultural Awareness · Data-driven Marketing · Marketing Management · Local Marketing · Team - Mentoring - Management · Communication · Creative Concept ideation
Experience
Creative Director / Sr Copywriter. GALLEGOS UNITED; Huntington Beach CA — 2018–Present
Responsible for U.S Hispanic communications for COMCAST XFINITY & XFINITY MOBILE on a national and international scale. Leading copywriters, art directors and producers to develop bilingual DRTV, radio, social media, olv, ola, print and Direct Marketing pieces. Ideation, translation and adaptation of creative communications for CHICK-FIL-A. Marketing strategy and social media creative content for the Archdiocese of Los Angeles.
Member Latino Advisory Committee. RIZE CREDIT UNION; Los Angeles CA — 2023-present
Understanding of the Latino community's unique financial needs and cultural nuances, I help build relationships with community leaders and advocate for financial initiatives.
Creative Director / Sr Copywriter. MCCANN/CASANOVA; Costa Mesa CA — 2013-2017
Responsible for leading and writing creative multicultural and bilingual communications for CHEVROLET, MILLER LITE and ALDI on a national multimedia scale.
Creative Director / Sr Copywriter. ALMA DDB; Miami FL — 2005 - 2011
Responsible for developing, producing and writing multimedia communications for MCDONALD’S and MCCAFÉ on a national scale. Develop advertising comms for Latin American markets for NOKIA. Launch CRICKET WIRELESS to the U.S. Hispanic market.
Instructor "Brainstorming" & "Ideas First". MIAMI AD SCHOOL; Miami FL — 2006 - 2011
Guided students in developing critical thinking, collaboration, and innovative problem-solving skills. Responsibilities included designing engaging lessons, facilitating interactive sessions, assessing student performance, and fostering an environment that encouraged creativity and diverse perspectives.